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Search: subject:"Content Marketing"
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Internet marketing
55
Online-Marketing
55
Social Web
48
Social web
48
content marketing
47
Beziehungsmarketing
34
Relationship marketing
34
Consumer behaviour
28
Content Management
28
Konsumentenverhalten
28
Content management
27
Marketing management
26
Marketingmanagement
26
Brand management
21
Markenführung
21
Content marketing
20
Content Marketing
19
Marketing
14
digital marketing
12
B-to-B-Marketing
10
Business-to-business marketing
10
social media
9
Lieferantenmanagement
8
Supplier relationship management
8
Digital content marketing
7
Digital goods
7
Digital marketing
7
Digitale Güter
7
Social media
7
Brand
6
Brand image
6
E-commerce
6
Electronic Commerce
6
Markenartikel
6
Markenimage
6
Viral marketing
6
Virales Marketing
6
Advertising
5
Narrative Methode
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86
German
25
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7
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Mero, Joel
4
Hörner, Thomas
3
Karjaluoto, Heikki
3
Rakić, Beba
3
Rakić, Mira
3
Beinhauer, Rupert
2
Birk, Sarah
2
Bürker, Michael
2
Calder, Bobby J.
2
Chan-Olmsted, Sylvia M.
2
Grohs, Reinhard
2
Kilian, Dietmar
2
Kreutzer, Ralf T.
2
Liebl, Hildegard
2
Lorenz, Britta
2
Magano, José
2
Mirski, Peter
2
Pachucki, Christoph
2
Pažėraitė, Aušra
2
Repovienė, Rūta
2
Roş̦u, Mircea-Alexandru
2
Scholl-Grissemann, Ursula
2
Thaichon, Park
2
Turčínková, Jana
2
Wang, Wei-Lin
2
Zeqiri, Jusuf
2
Ahmed, Sohel
1
Alfara, Alia'a Ibrahim
1
Anber Abraheem Shlash Mohammad
1
Arslanagić-Kalajdžić, Maja
1
Asiati, Diah Isnaini
1
Baetzgen, Andreas
1
Bala, Renu
1
Barandas, Hortensia
1
Barnea, Uri
1
Bazi, Saleh
1
Benabdelouahed, Redouane
1
Bennett, Roger
1
Berbegal-Mirabent, Jasmina
1
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„Ekonomika“ Society of Economists, Niš (Serbia)
2
Edward Elgar Publishing
1
Universität Bremen
1
Universität Osnabrück
1
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Springer eBook Collection
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
essentials
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of business research : JBR
3
Journal of retailing and consumer services
3
MERCATI E COMPETITIVITÀ
3
Business horizons
2
Ekonomika, Journal for Economic Theory and Practice and Social Issues
2
European journal of marketing
2
Expert journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
PraxisWISSEN Marketing
2
Quick Guide
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Arbeitspapiere für Marketing und Management
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Business Guides on the Go
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
CES Working Papers
1
CES working papers
1
Central European business review : CEBR
1
Cogent Business & Management
1
Cogent business & management
1
Colombo business journal : international journal of theory & practice
1
Corporate communications : an international journal
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Digitale Transformation des Marketing
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Electronic commerce research
1
European journal of international management : EJIM
1
European management journal
1
European research studies
1
Holistic Marketing Management Journal
1
International journal of Islamic marketing and branding
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
105
RePEc
7
EconStor
5
BASE
1
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81
Digital marketing : the opportunity and the imperative
Ghoshal, Nandini Das
- In:
International journal of public sector performance …
6
(
2020
)
2
,
pp. 246-259
Persistent link: https://www.econbiz.de/10012206479
Saved in:
82
The importance of electronic word-of-mouth on consumer perception of
content
marketing
Hirschfelder, Benedikt
;
Chigada, Joel Mugove
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012227533
Saved in:
83
The effect of e-WOM and
content
marketing
on customers' purchase intention
Kajtazi, Kaltrina
;
Zeqiri, Jusuf
- In:
International journal of Islamic marketing and branding
5
(
2020
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10012512771
Saved in:
84
Content
marketing
strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
85
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
Saved in:
86
The digital transformation of the marketing department : how marketing executives can increase the expertise of their teams on a step-by-step basis
Dmoch, Thomas
- In:
Transfer : Zeitschrift für Kommunikation und …
65
(
2019
)
2
,
pp. 38-43
Persistent link: https://www.econbiz.de/10012035345
Saved in:
87
Digital
content
marketing
's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
88
Machine learning approach to auto-tagging online content for
content
marketing
efficiency : a comparative analysis between methods and content type
Salminen, Joni
;
Yoganathan, Vignesh
;
Corporan, Juan
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 203-217
Persistent link: https://www.econbiz.de/10012103246
Saved in:
89
Tracking
content
marketing
performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia
;
Zaumseil, Fabienne
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 170-182
Persistent link: https://www.econbiz.de/10012105487
Saved in:
90
B2B
content
marketing
for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
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