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Search: subject:"Content sharing"
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Social Web
10
Social web
10
Internet marketing
8
Online-Marketing
8
content sharing
7
Content sharing
6
Consumer behaviour
5
Konsumentenverhalten
5
Content Sharing
4
Information dissemination
4
Informationsverbreitung
4
Viral marketing
4
Virales Marketing
4
social media
4
Advertising effects
3
Social Media
3
Social relations
3
Soziale Beziehungen
3
Werbewirkung
3
information diffusion
3
B2B
2
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
P2P networks
2
SMEs
2
Social network
2
Soziales Netzwerk
2
Twitter
2
business-to-business
2
digital ecosystems
2
distributed transaction coordination
2
e-business
2
e-commerce
2
electronic business
2
electronic commerce
2
interoperability
2
online social networks
2
open standards
2
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Undetermined
16
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1
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Article
19
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1
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16
Aufsatz in Zeitschrift
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1
Graue Literatur
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English
18
Undetermined
2
Author
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Wang, Feng
3
Chen, Man
2
Dini, Paolo
2
Krause, Paul
2
Lombardo, Gabriella
2
Mansell, Robin
2
Moschoyiannis, Sotiris
2
Nicolai, Andrea
2
Razavi, Amir Reza
2
Zhang, Xueting
2
Agarwal, Ashish
1
Airoldi, Edoardo M.
1
Bang, Hye Jin
1
Beig, Faseeh Amin
1
Bijmolt, Tammo H. A.
1
Cao, Rong
1
Cao, Xia
1
Cavusoglu, Hasan
1
Cavusoglu, Huseyin
1
Chang, Hsin Hsin
1
Chinomona, Richard
1
Choi, Dongwon
1
Chwialkowska, Agnieszka
1
Clement, Michel
1
Coolsen, Michael K.
1
Heimbach, Irina
1
Hinz, Oliver
1
Hoe‐Lian Goh, Dion
1
Hosanagar, Kartik
1
Iyengar, Radha
1
Keib, Kate M.
1
Khan, Mohammad Furqan
1
Lee, Yen-I
1
Len, Lorena
1
León, Lorena Rivera
1
Li, Yuhao
1
Low, Guanghao
1
Lu, Chongyu
1
Lu, Yingda
1
Nitsch, Felix Jan
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Information systems research : ISR
2
International Journal of Technological Learning, Innovation and Development
2
Journal of business research : JBR
2
Faculty & research / Insead : working paper series
1
Journal of marketing research : JMR
1
Journal of organizational computing and electronic commerce
1
Journal of promotion management : innovations in planning and applied research
1
MIS quarterly
1
Management information systems : mis quarterly
1
Marketing intelligence & planning
1
Online Information Review
1
Technological forecasting & social change : an international journal
1
The journal of applied business research
1
Vision : the journal of business perspective
1
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Source
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ECONIS (ZBW)
17
RePEc
2
Other ZBW resources
1
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1
Why people post
Nitsch, Felix Jan
;
Wertenbroch, Klaus
;
Plassmann, Hilke
-
2024
Persistent link: https://www.econbiz.de/10015069544
Saved in:
2
Fortune or prestige? : the effects of content price on sales and customer satisfaction
Yang, Zhi
;
Cao, Xia
;
Wang, Feng
;
Lu, Chongyu
- In:
Journal of business research : JBR
146
(
2022
),
pp. 426-435
Persistent link: https://www.econbiz.de/10013271422
Saved in:
3
Effects of the consumer socialization process on
content
sharing
on SNSs : Social comparison and anticipated emotions as moderators
Chang, Hsin Hsin
;
Wong, Kit Hong
;
Shen, Yi An
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013205401
Saved in:
4
Effects of employee identity salience on
content
sharing
in social networks
Zhang, Xueting
;
Tang, Ya
;
Chen, Man
;
Wang, Feng
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10013172908
Saved in:
5
The influential paradox : brand and deal
content
sharing
by influencers in friendship networks
Wang, Feng
;
Zhang, Xueting
;
Chen, Man
;
Zeng, Wei
;
Cao, Rong
- In:
Journal of business research : JBR
150
(
2022
),
pp. 503-514
Persistent link: https://www.econbiz.de/10013365749
Saved in:
6
The impact of subscription reciprocity on charitable content creation and sharing : evidence from Twitter on giving Tuesday
Tan, Xue
;
Lu, Yingda
;
Tan, Yong
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 535-562
Persistent link: https://www.econbiz.de/10012631368
Saved in:
7
The effectiveness of brand- and customer-centric content strategies at generating shares, "likes", and comments
Chwialkowska, Agnieszka
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 270-300
Persistent link: https://www.econbiz.de/10012179023
Saved in:
8
Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
Saved in:
9
Network overlap and
content
sharing
on social media platforms
Peng, Jing
;
Agarwal, Ashish
;
Hosanagar, Kartik
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 571-585
Persistent link: https://www.econbiz.de/10011912735
Saved in:
10
Impact of social media marketing on brand experience : a study of select apparel brands on Facebook
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Vision : the journal of business perspective
22
(
2018
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011920185
Saved in:
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