Search Results - subject:"Costly signaling theory"

What do carbon labels signal? : the role of biospheric values on perceptions of "green" food consumers

McGuicken, Tara; Palomo-Vélez, Gonzalo - In: Journal of food products marketing : innovations in … 27 (2021) 7, pp. 340-364

Persistent link: https://www.econbiz.de/10012801950

The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants

Hanks, Lydia; Line, Nathaniel D.; Mattila, Anna S. - In: Journal of hospitality marketing & management 25 (2016) 5/6, pp. 547-562

Persistent link: https://www.econbiz.de/10011577824

Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349

Persistent link: https://www.econbiz.de/10010530596

Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of Business Research 68 (2015) 6, pp. 1341-1349

This research predicts that luxury versus non-luxury self-display enhances status and produces advantages in human social interactions. Across three experiments, findings support the following conclusions. First, luxury versus non-luxury brand logos associate positively with displayer wealth and...

Persistent link: https://www.econbiz.de/10011209098