to choose non-conspicuous luxury counterfeits after anticipating the potential regret of purchasing a counterfeit product …

both original luxury brands and their counterfeits transfer the symbolic personality traits of the original brand to the … experience a stronger overlap between their overall self-concept and the original brand’s concept than with the counterfeit’s … concept, and feel higher levels of love toward the original brands than toward their counterfeits. Practical implications …

equilibrium exists irrespective of the cost of producing counterfeits, or the ease with which genuine money can be authenticated …: counterfeits can circulate across periods, and sellers set terms of trades in some matches. Policies that make the currency more …

products. Specifically, it investigates consumers’ perception of both original brands and their counterfeits. Design … their counterfeits transfer the symbolic personality traits of the original brand to the counterfeit, experience … overlap between their overall self-concept and the original brand’s concept than with the counterfeit’s concept, and feel …