Search Results - subject:"Country Image"

The effect of country image on hypermarket patronage intention : a cross-cultural study in China and Spain

Kan, Gongjian; Cliquet, Gérard; Puelles Gallo, Maria - In: International journal of retail & distribution management 42 (2014) 2, pp. 106-130

Persistent link: https://www.econbiz.de/10010250108

Use, abuse or contribute! : a framework for classifying how companies engage with country image

Hynes, Niki; Caemmerer, Barbara; Martin, Emeline; … - In: International marketing review 31 (2014) 1, pp. 79-97

Persistent link: https://www.econbiz.de/10010253915

"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games

Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 71-95

Persistent link: https://www.econbiz.de/10010399912

When does it pay off to link a brand name to a country?

Nes, Erik B.; Gripsrud, Geir - In: Journal of euromarketing 23 (2014) 1/2, pp. 22-36

Persistent link: https://www.econbiz.de/10010504730

Country image management : Brand Spain in the United States (U.S.)

Kilduff, Kerry; Núñez-Tabales, Julia M. - In: Regional and sectoral economic studies : RSES 14 (2014) 2, pp. 5-16

Persistent link: https://www.econbiz.de/10011497316

Country Image Management: Brand Spain in the United States (U.S.)

KILDUFF, Kerry; NÚÑEZ-TABALES, Julia M. - In: Regional and Sectoral Economic Studies 14 (2014) 2

This case study examines the Spain Brand, whose main objectives include updating and defining the image of Spain abroad and improving tourism, trade, and FDI. This paper selects the United States and measures the evolution of sectors where the strategy has aimed to improve since its...

Persistent link: https://www.econbiz.de/10010939179

On the use of structural equation modeling in marketing image research

Koubaa, Yamen; Srarfi Tabbane, Rym; Chaabouni Jallouli, Rim - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 2, pp. 315-338

Purpose – The purpose of this paper is to assess the use of structural equation modeling in one specific field of marketing research, the image research. Design/methodology/approach – A meta-analysis of a sample of image marketing works using structural equation modeling (SEM). The period of...

Persistent link: https://www.econbiz.de/10014675540

The asymmetric influence of cognitive and affective country image on rational and experiential purchases

Li, Dongjin; Lu Wang, Cheng; Jiang, Ying; R. Barnes, Bradley - In: European Journal of Marketing 48 (2014) 11/12, pp. 2153-2175

Purpose – The purpose of this research is to differentiate and examine how country image (cognitive and affective image … analyze the data and test hypotheses. Findings – Empirical results show that the impact of country image on consumer purchase … intention is mediated by general and category product image. In particular, the impact of cognitive country image on category …

Persistent link: https://www.econbiz.de/10014724230

Use, abuse or contribute!

Hynes, Niki; Caemmerer, Barbara; Martin, Emeline; … - In: International Marketing Review 31 (2014) 1, pp. 79-97

Purpose – The purpose of this paper is to examine the use of a positive country image (CI) by companies. First, it … examines how organisations embed dimensions of a positive country image into their external marketing communications. Second …

Persistent link: https://www.econbiz.de/10014828556

Matching tourism type and destination image perceptions in a country context

Kladou, Stella; A. Giannopoulos, Antonios; Assiouras, … - In: Journal of Place Management and Development 7 (2014) 2, pp. 141-152

match of country image – tourism type and the willingness to visit a destination. Practical implications – The study assists …

Persistent link: https://www.econbiz.de/10014899496