Abdul Waheed, Kareem; Gaur, Sanjaya S. - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 1, pp. 102-124
as well as the salespersons of the store. The purpose of this paper is to focus on customer dependence on the retailer, a … interpersonal business constellation in India. Findings – The paper identifies the determinants of customer dependence as customer … customer dependence on customer trust. Originality/value – Traditionally, customer dependence is viewed as a structural …
