Search Results - subject:"Customer engagement behavior"

Visual modality of engagement : conceptualization, typology of forms, and outcomes

Azer, Jaylan; Blasco-Arcas, Lorena; Alexander, Matthew - In: Journal of service research 27 (2024) 2, pp. 231-249

Persistent link: https://www.econbiz.de/10014580426

Brand loyalty in FinTech services : the role of self-concept, customer engagement behavior and self-brand connection

Kini, Archana Nayak; Savitha, Basri; Hawaldar, Iqbal Thonse - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-9

The concurrent effects of customer predispositions, customer engagement behaviour (CEB) and self-brand connections (SBC) on loyalty are less understood. This article will examine how relationship quality and consumer predispositions (self-concept, brand communal focus) affect loyalty, with...

Persistent link: https://www.econbiz.de/10014518916

Negative customer engagement behavior intention in higher education under the lens of theory of planned behavior : a structural equation model

Pham Thi Kim Thanh; Vu Tri Dung; Dinh Viet Hung - In: VNU journal of economics and business 2 (2022) 4, pp. 69-82

Persistent link: https://www.econbiz.de/10013499644

A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues

Zeng, Xianfang; Agarwal, James; Mourali, Mehdi - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 297-319

Persistent link: https://www.econbiz.de/10014512693

How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator

Raza, Ali; Ishaq, Muhammad Ishtiaq; Khan, Ayesha; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014342187

Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms

Tafesse, Wondwesen; Dayan, Mumin - In: Journal of retailing and consumer services 73 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014303336

Fan engagement behavior : validation of a theory-based scale

Yoshida, Masayuki; Biscaia, Rui; Uhrich, Sebastian; … - In: Journal of sport management : the official journal of … 38 (2023) 2, pp. 133-150

Persistent link: https://www.econbiz.de/10014487033

The role of interactivity on customer engagement in mobile e-commerce applications

Utami, Ami Fitri; Irwan Adi Ekaputra; Japutra, Arnold; … - In: International journal of market research 64 (2022) 2, pp. 269-291

Persistent link: https://www.econbiz.de/10012872815

Social influence and stakeholder engagement behavior conformity, compliance, and reactance

Hollebeek, Linda D.; Sprott, David E.; Valdimar Sigurdsson - In: Psychology & marketing 39 (2022) 1, pp. 90-100

Persistent link: https://www.econbiz.de/10012796076

Hedonic and utilitarian drivers of customer engagement

Żyminkowska, Katarzyna - In: Central European business review : CEBR 7 (2018) 4, pp. 15-33

Persistent link: https://www.econbiz.de/10011965734