Aleti, Torgeir; Martin, Diane M.; Reid, Mike; Sheahan, Jacob - In: The journal of services marketing 37 (2023) 9, pp. 1105-1112
Purpose This study aims to address the existing gap in co-design frameworks by introducing the EMPOWER framework, a strength-based co-design methodological approach specifically designed to tackle the key empowerment challenges associated with co-designing alongside individuals experiencing...