Search Results - subject:"Customer participation"

Customer participation, innovative aspects of services and outcomes

Nyadzayo, Munyaradzi; Leckie, Civilai; Johnson, Lester W. - In: Marketing intelligence & planning 41 (2023) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10013532100

"We earned the coupon together" : the missing link of experience cocreation in shared coupons

Fang, Eric; Dong, Beibei; Zhuang, Mengzhou; Cai, Fengyan - In: Journal of marketing 87 (2023) 3, pp. 451-471

Persistent link: https://www.econbiz.de/10014245145

Is customer participation always good in service recovery? : the moderating role of customers' positive psychological capital

Alotaibi, Meteb Naif; Chaouali, Walid; Hammami, Samiha … - In: International journal of bank marketing 41 (2023) 3, pp. 457-484

Persistent link: https://www.econbiz.de/10014267032

The sustainable performance of the digital start-up company based on customer participation, innovation, and business model

Danarahmanto, Pri Agung; Primiana, Ina; Azis, Yudi; … - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 1, pp. 115-124

. A business model needs to be supported by customer participation and innovation. Innovation was more influential … compared to customer participation in achieving companies' sustainable performance. The indirect effect of customer …, customer participation, business model, and sustainable performance in one model, and the use of digital start-up companies in …

Persistent link: https://www.econbiz.de/10012703579

The sustainable performance of the digital start-up company based on customer participation, innovation, and business model

Danarahmanto, Pri Agung; Primiana, Ina; Azis, Yudi; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 115-124

Persistent link: https://www.econbiz.de/10012221926

Customer fairness perceptions in augmented reality-based online services

Christ-Brendemühl, Sonja; Schaarschmidt, Mario - In: Journal of service management 33 (2022) 1, pp. 9-32

Persistent link: https://www.econbiz.de/10012797603

Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts

Hurtak, Stefan; Kashyap, Vishal; Ehret, Michael - In: Journal of business research : JBR 140 (2022), pp. 220-231

Persistent link: https://www.econbiz.de/10013040733

Value co-creation and employee service behaviours : the moderating role of trust in employee : hotel relationship

Boadi, Evans Asante; He, Zheng; Antwi, Collins Opoku; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013209637

Influencer marketing : homophily, customer value co-creation behaviour and purchase intention

Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013209657

Transformative value co-creation with older customers in e-services : exploring the influence of customer participation on appreciation of digital affordances and well-being

Zhang, Yu; Su, Jiafu; Guo, Honggui; Lee, Jeoung Yul; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013364473