Ferreira, Mariana Sobral; Antão, João; Pereira, Ruben; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-10
management (m-CRM) system with an electronic customer relationship management (e-CRM) system to increase customer loyalty … development and use of a user-centred design approach. This study aims to seamlessly integrate a mobile customer relationship …