Johlke, Mark C.; Iyer, Rajesh - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 4, pp. 704-720
Purpose The purpose of this paper is to extend Zablah et al. ’s (2012) findings regarding the proper way to treat customer orientation (CO) to the study of CO among B-B salespeople in one of the most important emerging economies, India. Design/methodology/approach The authors of this study...