Search Results - subject:"DTC Advertising"

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Responses to direct-to-consumer advertising in Australia : comparing experience

Goodall, Stephen; Viney, Rosalie; Street, Deborah; … - In: Health marketing quarterly 39 (2022) 4, pp. 398-409

Persistent link: https://www.econbiz.de/10013483456

Do dissonant ad visuals cause consumers to discount prescription drug side effects?

Hagenbuch, David - In: Health marketing quarterly 36 (2019) 4, pp. 337-353

Persistent link: https://www.econbiz.de/10012200161

Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising

Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226

Persistent link: https://www.econbiz.de/10011979383

Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?

Spake, Deborah F.; Joseph, Mathew; Megehee, Carol M. - In: Health marketing quarterly 31 (2014) 1, pp. 31-45

Persistent link: https://www.econbiz.de/10010362780

"Your Life is Waiting!": Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising

Grow, Jean; Park, Jin Seong; Han, Xiaoqi - 2006

contested terrain of direct-to-consumer (DTC) advertising. The study tracks regulation of the pharmaceutical industry, relative … to DTC advertising, including recent industry codes of conduct. Focusing on the antidepressant category, and its three … drug category and within individual-brand campaigns. The findings indicate that DTC advertising of antidepressants frames …

Persistent link: https://www.econbiz.de/10009484498

The impact of direct-to-consumer television and magazine advertising on antidepressant use

Avery, Rosemary J.; Eisenberg, Matthew D.; Simon, Kosali I. - In: Journal of Health Economics 31 (2012) 5, pp. 705-718

We examine whether exposure to direct-to-consumer advertising (DTCA) for antidepressant drugs affects individual use of these medications among those suffering from depression. Prior studies have almost exclusively relied on making connections between national or market-level advertising...

Persistent link: https://www.econbiz.de/10010608414

The effect of direct-to-consumer pharmaceutical advertising on health choices: an empirical investigation using panel data

Showalter, Mark; Cardon, James - Econometric Society - 2004

In 1997, the FDA relaxed regulations on direct-to-consumer (DTC) advertising for pharmaceutical products. This has led …, has this increase in DTC advertising affected the doctor-patient relationship in a way that distorts optimal choice of … care than would have occurred otherwise. An opposing view is that DTC advertising entices consumers to obtain treatments …

Persistent link: https://www.econbiz.de/10005699672