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What about Bob? : reflections from a former doctoral student

Brunswick, Gary J. - In: Journal of macromarketing 43 (2023) 1, pp. 43-47

Persistent link: https://www.econbiz.de/10014233673

Lessons in scholarship

Wilkie, William L. - In: Journal of macromarketing 40 (2020) 3, pp. 322-331

Persistent link: https://www.econbiz.de/10012264021

Bridging marketing's intentions and consumer perceptions

Kachersky, Luke; Lerman, Dawn - In: The journal of consumer marketing 30 (2013) 7, pp. 544-552

Persistent link: https://www.econbiz.de/10010232019

Bridging marketing's intentions and consumer perceptions

Kachersky, Luke; Lerman, Dawn - In: Journal of Consumer Marketing 30 (2013) 7, pp. 544-552

Purpose – The paper's aim is to explore consumer perceptions of marketing and test the malleability of those perceptions. Design/methodology/approach – Study 1 is exploratory in nature, and employs a free-response sentence completion to, “marketing is […]”. Study 2 employs an...

Persistent link: https://www.econbiz.de/10014850147