Ye, Guangliang; Mukhopadhyay, Samar K. - In: International Journal of Production Economics 145 (2013) 2, pp. 696-701
The research questions studied in this paper concern the role of demand side strategy for a firm engaged in duopolistic … competition in quality and price. A demand side strategy research looks towards markets and consumers unlike the traditional … following a demand side strategy would benefit the firm, the consumers or both. In a market where two firms are competing with …
