Journeys von Digital Natives und Digital Immigrants verglichen. Die Ergebnisse zeigen unter anderem, dass die digitalen … Touchpoints sowohl für die Digital Natives als auch für die Digital Immigrants grundsätzlich eine höhere Relevanz als die analogen … jüngeren Digital Natives die digitalen Touchpoints häufiger nutzen als die älteren Digital Immigrants sollten Reiseveranstalter …

distinct generations with different needs: out of a mean score of 5.00 of sample surveyed; digital immigrants need information … natives, while the faculty was used to target digital immigrants. PhD students were used to target both digital immigrants and … an aggregate 4.01. Both generations need to use technology to access and use information resources at 94% of digital …

technology. On the other hand, digital immigrants are born before 1980s and learned how to use technology later in life … educational institutions (HEIs), and to compare them with attitudes of digital immigrants. Methods/Approach: The survey was … higher compared to digital immigrants. However, there is still an increase in digital native students’ level of competency in …

Interviews aimed at a reconstruction of working-life stories of ”digital immigrants” and ”digital natives” revealed … suggests, however, that the notions of ”digital immigrants” and ”nomadic work” are more complex than their use in the media may …