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Search: subject:"Digital marketing innovation"
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Digital marketing innovation
3
Innovation
3
Internet marketing
3
Online-Marketing
3
Innovation management
2
Innovationsmanagement
2
Absorption
1
Absorptive capacity
1
Brasilien
1
Brazil
1
Decision comprehensiveness
1
Digital innovation
1
Digital innovations for the greater good
1
Digital technology
1
Digitalisierung
1
Digitization
1
Disruptive Innovation
1
Disruptive innovation
1
E-commerce
1
Electronic Commerce
1
Environmental dynamism
1
Firm performance
1
Influencer marketing
1
Luxury goods
1
Luxury hospitality business
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
New product development
1
Omnichannel marketing
1
Organizational performance
1
Produktentwicklung
1
Social Web
1
Social media platforms
1
Social web
1
Unternehmenserfolg
1
Upper echelon
1
digital marketing-innovation dialogue
1
transfer models
1
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English
3
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Arunachalam S
1
Erhan, Trihadi Pudiawan
1
Faheem Uddin Syed
1
Gupta, Shaphali
1
Haenlein, Michael
1
Irwan Adi Ekaputra
1
Japutra, Arnold
1
Kvítková, Zuzana
1
Plaza Llorente, Jesús Manuel
1
Rialti, Riccardo
1
Van Doorn, Sebastiaan
1
Varadarajan, Rajan
1
Vianello, Diletta
1
Welden, Roman B.
1
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Asia Pacific journal of marketing and logistics
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Información comercial española : ICE : revista de economía
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
4
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1
Digital
marketing
innovation
and firm performance : the role of decision-making comprehensiveness in dynamic environments
Erhan, Trihadi Pudiawan
;
Van Doorn, Sebastiaan
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 435-456
Persistent link: https://www.econbiz.de/10014486750
Saved in:
2
From disruption to absorptive capacity : the life cycle of
digital
marketing
innovation
for luxury businesses
Faheem Uddin Syed
;
Vianello, Diletta
;
Kvítková, Zuzana
; …
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 67-89)
.
2024
Persistent link: https://www.econbiz.de/10014529065
Saved in:
3
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
4
Modelos analógicos de transferencia del saber en marketing digital
Plaza Llorente, Jesús Manuel
- In:
Información comercial española : ICE : revista de …
906
(
2019
),
pp. 167-176
Persistent link: https://www.econbiz.de/10012101448
Saved in:
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