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  • Search: subject:"Direct-to-consumer advertising (DTCA)"
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Year of publication
Subject
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Direct-to-consumer advertising (DTCA) 3 Advertising 2 Advertising effects 2 Arzneimittel 2 Consumer behaviour 2 Direct marketing 2 Direktmarketing 2 Healthcare awareness 2 Konsumentenverhalten 2 Over the counter (OTC) 2 Pharmaceuticals 2 Werbewirkung 2 Werbung 2 Consumer's economical situation (income) 1 Consumers’ decision-making (CDM) 1 Consumer’s economical situation (income) 1 Internet marketing 1 Madical information source 1 Medical information source 1 Online-Marketing 1 Pharmaceutical advertising 1 Pharmaceutical industry 1 Pharmaindustrie 1 Physicians 1 Prescription only medication 1 consumer safety 1 consumers' decision-making (CDM) 1 corporate social responsibility (CSR) 1 direct-to-consumer-advertising (DTCA) 1 pharmaceutical industry 1 Ärzte 1
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Online availability
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Undetermined 3
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 research-article 1
Language
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English 3 Undetermined 1
Author
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Ahmad Sharabati, Abdel-Aziz 1 Atta Khateeb, Rami 1 Bakker, Frank 1 Khateeb, Rami Atta 1 Khraim, Hamzeh Salim 1 Menebo, Mesay Moges 1 Pol, Pepijn 1 Salim Khraim, Hamzeh 1 Sharabati, Abdel-Aziz Ahmad 1
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Published in...
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International Journal of Pharmaceutical and Healthcare Marketing 1 International journal of pharmaceutical and healthcare marketing 1 International journal of pharmaceutical and healthcare marketing : IJPHM 1 Journal of Business Ethics 1
Source
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ECONIS (ZBW) 2 RePEc 1 Other ZBW resources 1
Showing 1 - 4 of 4
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Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges - In: International journal of pharmaceutical and healthcare … 16 (2022) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
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Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad; Khraim, Hamzeh Salim; … - In: International journal of pharmaceutical and healthcare … 8 (2014) 2, pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
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Relationship between direct-to-consumer advertising and consumers’ decision-making
Ahmad Sharabati, Abdel-Aziz; Salim Khraim, Hamzeh; Atta … - In: International Journal of Pharmaceutical and Healthcare … 8 (2014) 2, pp. 178-192
Purpose – The purpose of the study is to investigate the influence of direct-to-consumer advertising (DTCA) on …
Persistent link: https://www.econbiz.de/10014796209
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Direct-to-Consumer Advertising of Pharmaceuticals as a Matter of Corporate Social Responsibility?
Pol, Pepijn; Bakker, Frank - In: Journal of Business Ethics 94 (2010) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10008526591
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