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Search: subject:"Domestic Brands"
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Brand management
7
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7
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7
Markenführung
7
Brand
6
Brand image
6
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6
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6
domestic brands
3
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2
Advertising effects
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foreign brands
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ATIB
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Associative network memory model
1
China
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Chinese domestic brands
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Construal Level
1
Consumer attitudes
1
Consumer xenocentrism
1
Croatia
1
Designation of origin
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Domestic Brands
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Domestic brands
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Emerging economies
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Emotion
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Herkunftsbezeichnung
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International marketing
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Internationales Marketing
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Iran
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Joint advertising
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Kroatien
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Multinationales Unternehmen
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National Identity
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Bauer, Brittney C.
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Jiang, Zheng
1
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Karimi, Sahar
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Keller, L. R.
1
Kolotylo, Julia
1
Li, Qing
1
Liu, Yu-Lun
1
Perić, Nenad
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Qazi, Matin
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Rojas-Méndez, José
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Su, Meng
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ECONIS (ZBW)
7
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1
Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.
;
Johnson, Clark D.
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
Saved in:
2
Why do Russian consumers prefer foreign-made products and brands?
Rojas-Méndez, José
;
Kolotylo, Julia
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 208-227
Persistent link: https://www.econbiz.de/10013361604
Saved in:
3
Comparative analysis of consumer attitudes in Croatia and Serbia according to domestic and foreign brands
Vranešević, Tihomir
;
Perić, Nenad
- In:
Economic research
33
(
2020
)
1,1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10013173479
Saved in:
4
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
5
Study on the spillover effects of overseas brand crises
Li, Qing
;
Jiang, Zheng
- In:
Inventi impact: international trade
(
2018
)
1
,
pp. 35-40
Persistent link: https://www.econbiz.de/10012242366
Saved in:
6
Intention-behavior discrepancy of foreign versus
domestic
brands
in emerging markets : the relevance of consumer prior knowledge
Sun, Luping
;
Zheng, Xiaona
;
Su, Meng
;
Keller, L. R.
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011656835
Saved in:
7
Psychological factors steering preference of
domestic
brands
to international ones : a cse study of Iran
Qazi, Matin
- In:
Journal for international business and entrepreneurship …
7
(
2013
)
2
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010361943
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