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Search: subject:"E-WOM intention"
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Confidence
2
Consumer behaviour
2
E-WOM intention
2
E-commerce
2
Electronic Commerce
2
Konsumentenverhalten
2
Online retailing
2
Online-Handel
2
Social Web
2
Social web
2
Vertrauen
2
Artificial intelligence
1
Beziehungsmarketing
1
Brand attitude
1
Brand image
1
China
1
Community attributes
1
Cosmetics
1
Customer satisfaction
1
Digital platform
1
Digitale Plattform
1
Gender
1
Geschlecht
1
Internet marketing
1
Kosmetik
1
Kundenzufriedenheit
1
Künstliche Intelligenz
1
Markenimage
1
Online-Marketing
1
Platform attributes
1
Purchase intention
1
Relationship marketing
1
Social commerce
1
Social commerce intention
1
Social media addiction
1
Social media influencers
1
Trust in community
1
Trust in platform
1
Viral marketing
1
Virales Marketing
1
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Akram, M. Shakaib
1
Gaczek, Piotr
1
Goraya, M. Awais Shakir
1
Gyulavári, Tamás
1
Hofmeister-Tóth, Ágnes
1
Imran, Muhammad
1
Malik, Aneela
1
Quyen, Phan Thi Phu
1
Rivas, Adriana A. Amaya
1
Shareef, Mahmud Akhter
1
Simay, Attila Endre
1
Syahrivar, Jhanghiz
1
Wei, Yuling
1
Wu, Wann-Yih
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Zhu, Jing
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Asia Pacific journal of marketing and logistics
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Information systems and e-business management : ISeB
1
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ECONIS (ZBW)
3
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The
e-WOM
intention
of artificial intelligence (AI) color cosmetics among Chinese social media influencers
Simay, Attila Endre
;
Wei, Yuling
;
Gyulavári, Tamás
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1569-1598
Persistent link: https://www.econbiz.de/10014315790
Saved in:
2
An investigation of the drivers of social commerce and e-word-of-mouth intentions : elucidating the role of social commerce in E-business
Goraya, M. Awais Shakir
;
Zhu, Jing
;
Shareef, Mahmud Akhter
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 181-195
Persistent link: https://www.econbiz.de/10012548002
Saved in:
3
How e-servicescapes affect customer online shopping intention : the moderating effects of gender and online purchasing experience
Wu, Wann-Yih
;
Quyen, Phan Thi Phu
;
Rivas, Adriana A. Amaya
- In:
Information systems and e-business management : ISeB
15
(
2017
)
3
,
pp. 689-715
Persistent link: https://www.econbiz.de/10011758859
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