An investigation of the drivers of social commerce and e-word-of-mouth intentions : elucidating the role of social commerce in E-business
Year of publication: |
2021
|
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Authors: | Goraya, M. Awais Shakir ; Zhu, Jing ; Shareef, Mahmud Akhter ; Imran, Muhammad ; Malik, Aneela ; Akram, M. Shakaib |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 31.2021, 1, p. 181-195
|
Subject: | Social commerce | Community attributes | Platform attributes | Trust in platform | Trust in community | Social commerce intention | E-WOM intention | Electronic Commerce | E-commerce | Social Web | Social web | Online-Handel | Online retailing | Vertrauen | Confidence | Virales Marketing | Viral marketing | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour |
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