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Search: subject:"Electronic word-of-mouth (eWOM)"
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Viral marketing
78
Virales Marketing
78
Consumer behaviour
62
Konsumentenverhalten
61
Social Web
47
Social web
47
Internet marketing
45
Online-Marketing
45
Electronic word-of-mouth (eWOM)
19
Electronic word of mouth (eWOM)
18
Online retailing
18
Online-Handel
18
E-commerce
14
Electronic Commerce
14
electronic word of mouth (eWOM)
14
Brand image
12
electronic word-of-mouth (eWOM)
12
Markenimage
11
Internet
10
Beziehungsmarketing
9
Relationship marketing
9
Data Mining
8
Data mining
8
Online reviews
8
Brand management
7
Markenführung
7
Tourism
7
Tourismus
7
social media
7
Customer satisfaction
6
Electronic Word of Mouth (eWOM)
6
Gastronomie
6
Kundenzufriedenheit
6
Restaurant industry
6
Credibility
5
Electronic Word-of-Mouth (eWOM)
5
Glaubwürdigkeit
5
Hotel industry
5
Hotellerie
5
Personalisierung
5
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76
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92
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3
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Jayawardhena, Chanaka
3
Liu, Hongfei
3
Mandelartz, Pascal
3
O'Reilly, Kelley
3
Steffen, Jan
3
Bu, Yi
2
Chowdhury, Nasif
2
Gottschalk, Sabrina Alexandra
2
Grubor, Aleksandar
2
Hashmi, Hammad Bin Azam
2
Hassan, Masoodul
2
Iqbal, Zeeshan
2
Kareklas, Ioannis
2
Khan, Mubbsher Munawar
2
Khanum, Bakhtawar
2
Le Nguyen Hoang
2
Le Thanh Tung
2
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2
MacMillan, Amy
2
Muehling, Darrel D.
2
Mumuni, Alhassan G.
2
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2
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2
Prakash, Gyan
2
Ranaweera, Chatura
2
Thaichon, Park
2
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2
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2
Yoganathan, Vignesh
2
Zur Oven-Krockhaus, Ina
2
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1
Abu Bakar bin Abdul Hamid
1
Akhtar, Waheed
1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Journal of internet commerce
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel and tourism marketing
2
Pakistan Journal of Commerce and Social Sciences (PJCSS)
2
Pakistan journal of commerce and social sciences
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Applied economics
1
Asia Pacific Journal of Marketing and Logistics
1
Cogent Business & Management
1
Corporate reputation review
1
Developing digital marketing : relationship perspectives
1
Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
IUBH Discussion Papers - Tourismus & Hospitality
1
IUBH discussion papers - Tourismus & Hospitality
1
Information technology and management
1
International Journal of Business Analytics (IJBAN)
1
International Journal of Culture, Tourism and Hospitality Research
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of economic research
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of management and economics
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
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ECONIS (ZBW)
82
Other ZBW resources
7
EconStor
6
RePEc
2
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61
The relationship between sustainability and customer satisfaction in hospitality : an explorative investigation using eWOM as a data source
Gerdt, Sven-Olaf
;
Wagner, Elisa
;
Schewe, Gerhard
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 155-172
Persistent link: https://www.econbiz.de/10012128583
Saved in:
62
Role of gender differences on individuals' responses to electronic word-of-mouth in social interactions
Sun, Jonghak
;
Song, Seokwoo
;
House, Deanna
;
Kwon, Mintaek
- In:
Applied economics
51
(
2019
)
28
,
pp. 3001-3014
Persistent link: https://www.econbiz.de/10012196776
Saved in:
63
Electronic
word-of-mouth
(
eWOM
) on WeChat : examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM
Chu, Shu-Chuan
;
Lien, Che-Hui
;
Cao, Yang
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10012200197
Saved in:
64
Investigating the Effect of eWOM in Movie Box Office Success Through an Aspect-Based Approach
Clements, Nicolle
;
Mohanty, Saurav
;
Gupta, Vipul
- In:
International Journal of Business Analytics (IJBAN)
5
(
2018
)
1
,
pp. 1-15
This study examines the influence of
Electronic
Word
of
Mouth
(
eWOM
) on the box office revenue generation of movies in …
Persistent link: https://www.econbiz.de/10012043195
Saved in:
65
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
66
Electronic word-of-mouth and the brand image : exploring the moderating role of involvement through a consumer expectations lens
Krishnamurthy, Anup
;
Kumar, S. Ramesh
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 149-156
Persistent link: https://www.econbiz.de/10011883187
Saved in:
67
Does verifying uses influence rankings? : analyzing Booking.com and Tripadvisor
Martin-Fuentes, Eva
;
Mateu, Carles
;
Fernandez, Cesar
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011866049
Saved in:
68
Adolescent's eWOM intentions : an investigation into the roles of peers, the Internet and gender
Mishra, Anubhav
;
Maheswarappa, Satish Sasalu
;
Maity, Moutusy
- In:
Journal of business research : JBR
86
(
2018
),
pp. 394-405
Persistent link: https://www.econbiz.de/10011855368
Saved in:
69
Intentions to use social networking sites (SNS) using technology acceptance model (TAM) : an empirical study
Dixit, Ruchi V.
;
Prakash, Gyan
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10012161082
Saved in:
70
Direction for future research in eWOM : issues of credibility format and impact
Shamim Ahmed Khan
;
Siti Rahayu Hussin
;
Abu Bakar bin …
- In:
International journal of economic research
15
(
2018
)
2
,
pp. 329-341
Persistent link: https://www.econbiz.de/10011992649
Saved in:
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