Ahmed, Farhan; Liang, Dapeng; Abdullah, Muhammad Ibrahim; … - In: Future Business Journal 8 (2022), pp. 1-11
embarrassment. The paper proposes a direct relationship between perceived customer discrimination and switching intentions and an … indirect relationship via customer embarrassment. Furthermore, discriminatory service experiences are classified into three … played by customer embarrassment. We collected data from minority customers to prove the proposed hypotheses' statistical …