Day, Abby; Toledano, Kathryn - In: The TQM Magazine 7 (1995) 2, pp. 23-28
Describes an unusual quality improvement programme which started early in 1994 with a publishing company, MCB University Press. It points out the approach used, and progress made to date, 12 months on. The approach is described as insideout and outside‐in, meaning the focused creation of...