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Search: subject:"Endorser"
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Advertising effects
45
Werbewirkung
45
Consumer behaviour
41
Konsumentenverhalten
41
Celebrity endorsement
39
Celebrity-Werbung
39
Brand image
30
Markenimage
30
Brand management
29
Markenführung
28
Brand
18
Markenartikel
18
Advertising
17
Credibility
16
Glaubwürdigkeit
16
Werbung
15
Internet marketing
14
Online-Marketing
14
Social Web
14
Social web
14
Celebrity endorser
10
Athletes
9
Sportler
9
endorser
9
purchase intention
9
Endorser
8
advertising
7
celebrity endorser
7
celebrity endorsement
6
Beziehungsmarketing
5
Endorser credibility
5
Relationship marketing
5
endorser credibility
5
Direct-to-consumer advertising
4
Source credibility
4
Tourism marketing
4
Tourismusmarketing
4
attractiveness
4
China
3
Corporate reputation
3
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Free
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Article
84
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research-article
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English
78
Undetermined
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Wang, Shuman
3
Bauer, Brittney C.
2
Bhutada, Nilesh
2
Brison, Natasha T.
2
Carlson, Brad D.
2
Donavan, D. Todd
2
Dwivedi, Abhishek
2
Falk, Tomas
2
Huhmann, Bruce A.
2
Johnson, Lester W.
2
Kim, Kyung Hoon
2
Lee, Yu-Hao
2
McDonald, Robert E.
2
Moon, Hakil
2
Munnukka, Juha
2
Pansari, Anita
2
Roy, Subhadip
2
Toivonen, Hanna
2
Uusitalo, Outi
2
Yuan, Chunlin
2
A. Hölzing, Jörg
1
Adaval, Rashmi
1
Alodin, Yasmin
1
Arimbi, Intan R.
1
Arnold, Mark J.
1
Arora, Nilesh
1
Asgari, Omid
1
Azimzadeh, Seyed Morteza
1
Baker III, Thomas A.
1
Bartsch, Fabian
1
Bergner, Kai N.
1
Borges, Adilson
1
Breberina, Jovica
1
Breuer, Christoph
1
Burnasheva, Regina
1
Byon, Kevin K.
1
CATLI, Ozlem
1
COMIATI, Raluca
1
COMIATI, Raluca BABUT
1
Chang, Jung-Hua
1
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International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
Journal of marketing communications
5
International Journal of Pharmaceutical and Healthcare Marketing
4
Journal of promotion management : innovations in planning and applied research
3
International journal of business and emerging markets : IJBEM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of promotion management : JPM
2
Management and Marketing Journal
2
Psychology & marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Advances in management & applied economics
1
Annals - Economy Series
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Electronic commerce research
1
EuroEconomica
1
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Sociotechnology and Knowledge Development (IJSKD)
1
International Journal of Sports Marketing and Sponsorship
1
International Review of Management and Marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
International journal of trade and global markets
1
Journal of Consumer Marketing
1
Journal of Enterprise Information Management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of destination marketing & management
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing analytics : JMA
1
Journal of marketing research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of travel and tourism marketing
1
Marketing Intelligence & Planning
1
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ECONIS (ZBW)
66
Other ZBW resources
12
RePEc
6
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1
The interaction effect of
endorser
type and destination stereotype on destination evaluation
Li, Fangxuan
;
Zhou, Zhiqun
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 878-893
Persistent link: https://www.econbiz.de/10014513597
Saved in:
2
An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid
;
Azimzadeh, Seyed Morteza
;
Sotoodeh, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1665-1676
Persistent link: https://www.econbiz.de/10014383109
Saved in:
3
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
4
The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri
;
Rahayu, Mintarti
;
Hapsari, …
-
2022
Persistent link: https://www.econbiz.de/10013398015
Saved in:
5
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
6
Virtually authentic : examining the match-up hypothesis between human vs virtual influencers and product types
Liu, Fanjue
;
Lee, Yu-Hao
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 287-299
Persistent link: https://www.econbiz.de/10014486343
Saved in:
7
The social influences in consumer-brand relationships : the moderating roles of gender and consumer age
Gumparthi, Vivek Pani
;
Srivastava, Mala
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 767-810
Persistent link: https://www.econbiz.de/10015049463
Saved in:
8
The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention
Kumar, Sunita
;
Nair, Poornima
;
Sridharan, A.
- In:
International journal of business and emerging markets …
16
(
2024
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10015057317
Saved in:
9
Celebrity
endorser
scandal : a literature review and future research agenda
Wei, Keshan
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 850-870
Persistent link: https://www.econbiz.de/10015056912
Saved in:
10
The role of celebrity
endorser
toward brand attitude and purchase intention : a study from Indonesia
Putri, Riyana
;
Roostika, Ratna
-
2021
Persistent link: https://www.econbiz.de/10012802868
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