Tamer Toklu, Ismail; Ozturk Kucuk, Hilal; Tuygun Toklu, Arzu - In: South African journal of business management 51 (2020) 1, pp. 1-8
Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price …. Four extrinsic cues were selected for analysis: brand (unbranded product, private label and national brand), certification … countries to identify the main extrinsic cue that influences consumers' preferences in meat products. This result provides …