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Search: subject:"Fighter brand"
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Fighter brand
4
Brand management
3
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Fighting brand
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Low-cost competition
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Berman, Barry
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Hou, Pengwen
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Jost, Peter-J.
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Business Horizons
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ECONIS (ZBW)
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Price commitment and the strategic launch of a
fighter
brand
Jost, Peter-J.
- In:
Quantitative marketing and economics : QME
21
(
2023
)
3
,
pp. 381-435
Persistent link: https://www.econbiz.de/10014333890
Saved in:
2
Combating copycatting in the luxury market with fighter brands
Hou, Pengwen
;
Zhen, Ziyan
;
Pun, Hubert
- In:
Transportation research / E : an international journal
140
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012294959
Saved in:
3
How to compete effectively against low-cost competitors
Berman, Barry
- In:
Business horizons
58
(
2015
)
1
,
pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
Saved in:
4
How to compete effectively against low-cost competitors
Berman, Barry
- In:
Business Horizons
58
(
2015
)
1
,
pp. 87-97
coming close to low-cost competitors’ price levels, and (4) developing a new
fighter
brand
or private label brand to be sold …
Persistent link: https://www.econbiz.de/10011191154
Saved in:
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