Lamis, Saffanah Fausta; Handayani, Putu Wuri; Fitriani, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-20
factors that influence impulse buying from a flash sale in the online marketplace. Stimulus-Organism-Response, Pleasure …, visuality, entertainment, and economic benefits. This research can provide guidance for online marketplaces in developing flash … sale features to increase the chances of impulse buying. …