psychographic approaches. Examines the business of football. Using a mixed qualitative and survey based approach, an exploration of … football supporters was undertaken with the objective of identifying segmentation opportunities. A number of new segments were …

This paper examines the importance of the Internet for supporters of football clubs. It looks at Web sites that allow … Internet by fans opposed to Wimbledon Football Club’s intended move to Milton Keynes is highlighted. It is argued that the Web …

the awareness over the duration of one American collegiate football season through a sponsorship recall survey. The …