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Search: subject:"Global identity"
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Globalisierung
23
Globalization
23
Global identity
18
Consumer behaviour
17
Konsumentenverhalten
17
Personality psychology
13
Persönlichkeitspsychologie
13
International marketing
12
Internationales Marketing
12
Brand management
10
Markenführung
10
global identity
10
Brand image
9
Markenimage
9
Welt
9
World
9
Cultural identity
8
Kulturelle Identität
8
National culture
8
Nationalkultur
8
Corporate culture
6
Unternehmenskultur
6
Designation of origin
5
Herkunftsbezeichnung
5
Brand
4
Corporate social responsibility
4
Markenartikel
4
Multinationales Unternehmen
4
National identity
4
Transnational corporation
4
Brand local iconness
3
China
3
Corporate Social Responsibility
3
Attitude toward cultural diversity
2
Brand globalness
2
Career development
2
Chinese elements
2
Corporate reputation
2
Country of origin
2
Cultural compatibility
2
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Undetermined
28
Free
3
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Article
33
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Article in journal
29
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29
research-article
2
Article
1
Language
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English
32
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1
Author
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Coulter, Robin A.
3
Strizhakova, Yuliya
3
Aashish, Kumar
2
Bartikowski, Boris
2
Gao, Huachao
2
Goldenstein, Jan
2
He, Jiaxun
2
Hunoldt, Michael
2
Magnusson, Peter
2
Mittal, Vikas
2
Poschmann, Philipp
2
Raman, Prashant
2
Walsh, Gianfranco
2
Wang, Cheng Lu
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Zhang, Yinlong
2
Akkan, Eren
1
Akram, Muhammad Shakaib
1
Cadin, Loic
1
Carbone, Valentina
1
Choo, Ho Jung
1
Curran, Kathleen A.
1
Davvetas, Vasileios
1
Diamantopoulos, Adamantios
1
Ewing, Douglas
1
Feng, Jing Betty
1
Festing, Marion
1
Goraya, M. Awais Shakir
1
Heingraj, Sasawan
1
Hickman, Thomas M.
1
Hong, JungHwa
1
Hudson, Sarah
1
Im, Hyunjoo
1
Janakiraman, Narayan
1
Kirmani, Amna
1
Lal, Banita
1
Lalwani, Ashok K.
1
Laroche, Michel
1
Lee, Garim
1
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Journal of business research : JBR
6
International marketing review
3
Journal of global marketing
3
International Marketing Review
2
Journal of international marketing
2
Journal of marketing
2
Journal of marketing research
2
Advances in global leadership
1
Asia Pacific journal of marketing and logistics
1
European management journal
1
Human resource management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of Management Studies
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of management studies : JMS
1
Journal of teaching in international business
1
Marketing i menedžment innovacij : m&mi
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
29
Other ZBW resources
2
EconStor
1
RePEc
1
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1
The global orientation of organizations : an analysis of the effects of global cultural rationalization and national institutional traditions
Goldenstein, Jan
;
Poschmann, Philipp
;
Hunoldt, Michael
- In:
Journal of management studies : JMS
60
(
2023
)
6
,
pp. 1584-1623
Persistent link: https://www.econbiz.de/10014364605
Saved in:
2
The Global Orientation of Organizations: An Analysis of the Effects of Global Cultural Rationalization and National Institutional Traditions
Goldenstein, Jan
;
Poschmann, Philipp
;
Hunoldt, Michael
- In:
Journal of Management Studies
60
(
2022
)
6
,
pp. 1584-1623
orientation of an organization towards the world or away from it. We argue that the
global
identity
of organizations varies with …
Persistent link: https://www.econbiz.de/10014504214
Saved in:
3
Consumer differences in motivated consumer innovativeness and
global
identity
Tanrikulu, Ceyda
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 134-152
Persistent link: https://www.econbiz.de/10013168981
Saved in:
4
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
5
Why consumers support local : moral foundations theory and identity perspective
Im, Hyunjoo
;
Lee, Garim
;
Parr, Jacqueline
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013535986
Saved in:
6
Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption
Choo, Ho Jung
;
Lee, Ha Kyung
;
Xie, Jiali
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1052-1074
Persistent link: https://www.econbiz.de/10014285963
Saved in:
7
Are you happy with your experience? : Determinants of satisfaction with virtual teamwork in international settings
Stoica, Michael
;
Hickman, Thomas M.
;
Liu, Yong
;
Smith, …
- In:
Journal of teaching in international business
34
(
2023
)
3
,
pp. 92-117
Persistent link: https://www.econbiz.de/10014365747
Saved in:
8
Cognitive antecedents of EMNEs' dynamic capabilities : a case study of
global
identity
at Lenovo
Feng, Jing Betty
;
Liu, Steven Y. H.
;
Liu, Leigh Anne
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468714
Saved in:
9
Global
identity
tensions for global leaders
Curran, Kathleen A.
- In:
Advances in global leadership
12
(
2020
),
pp. 109-123
Persistent link: https://www.econbiz.de/10012155148
Saved in:
10
How and when do prior international experiences lead to global work? : a career motivation perspective
Akkan, Eren
;
Lee, Yih-Teen
;
Reiche, B. Sebastian
- In:
Human resource management
61
(
2022
)
1
,
pp. 117-132
Persistent link: https://www.econbiz.de/10012796406
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