Paulson, Erika L.; Schramm, Mary E. - In: Journal of Historical Research in Marketing 9 (2017) 1, pp. 41-65
Purpose This paper aims to explore how home economists, employed by the Good Housekeeping Institute, may have …/methodology/approach A content analysis of more than 400 print advertisements from Good Housekeeping magazine, from 1916 to 1929, was …, the Good Housekeeping Institute’s history is explored to suggest how its relationship with manufacturers may have resulted …