Prasad, Mousami; Mishra, Trupti; Kalro, Arti D.; Bapat, … - In: Social Responsibility Journal 13 (2017) 3, pp. 473-490
, greenwashing and advertisers showing environmental responsiveness through event-based green advertising. Policy recommendations are … made based on green advertising regulations governing them across developed and other developing countries. Research … may use these insights to design effective green advertising strategies. Originality/value Most of the extant literature …