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Search: subject:"Health message"
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Gesundheit
2
Health
2
Health message
2
Advertising
1
Advertising effects
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Consumer behaviour
1
Ernährungsindustrie
1
Food
1
Food industry
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Konsumentenverhalten
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Korea
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Lebensmittel
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Motivational Orientation
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Product category
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Regulation
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Regulatory focus theory
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Regulierung
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South Korea
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Südkorea
1
Werbewirkung
1
Werbung
1
argument quality
1
food advertising
1
health message
1
message vividness
1
preventive health message
1
regulation
1
regulatory goals
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English
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Borges, Adilson
2
Gomez, Pierrick
2
Moon, Young Sook
1
Myers, Jun
1
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Université Paris-Dauphine (Paris IX)
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Economics Papers from University Paris Dauphine
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Journal of food products marketing
1
Journal of promotion management : JPM
1
The journal of consumer marketing
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ECONIS (ZBW)
3
RePEc
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How products induce regulatory fit : evidence from the health domain
Borges, Adilson
;
Gomez, Pierrick
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 441-449
Persistent link: https://www.econbiz.de/10011485822
Saved in:
2
Stalking the "vividness effect" in the preventive
health
message
: the moderating role of argument quality on the effectiveness of message vividness
Myers, Jun
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 628-646
Persistent link: https://www.econbiz.de/10010467259
Saved in:
3
Examination of health messages in food advertising : a case of South Korea
Moon, Young Sook
- In:
Journal of food products marketing
19
(
2013
)
5
,
pp. 387-405
Persistent link: https://www.econbiz.de/10010226827
Saved in:
4
Does a Product Category Have a Motivational Orientation? Effects on
Health
Message
Efficacy
Borges, Adilson
;
Gomez, Pierrick
-
Université Paris-Dauphine (Paris IX)
-
2011
Persistent link: https://www.econbiz.de/10011093901
Saved in:
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