Search Results - subject:"Healthcare marketing"

Progress and trends in healthcare marketing strategy (2018-2022) : a descriptive and bibliometric analysis of the Web of Science (WOS) dataset

Kar, Rohan; Wasnik, Anurag - In: International journal of pharmaceutical and healthcare … 18 (2024) 2, pp. 300-325

Persistent link: https://www.econbiz.de/10014550398

Die erfolgreiche Implementierung von Zuweisermanagement in Spitälern

Teerling, Theresa - 2021

Persistent link: https://www.econbiz.de/10012671546

A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts

Mojir, Navid; Sudhir, K. - 2021

Persistent link: https://www.econbiz.de/10012807923

Patient consideration of local hospital, center of excellence, and medical tourism options for surgery

Yoo, Boonghee; Thelen, Shawn T.; Harrison, Kristina - In: Health marketing quarterly 40 (2023) 2, pp. 119-140

Persistent link: https://www.econbiz.de/10014295039

Some elements of specificity of the marketing in the healthcare field

Ţimiraş, Laura Cătălina - In: Studies and scientific researches / Faculty of Economic … 31 (2020), pp. 79-87

Persistent link: https://www.econbiz.de/10012269808

MARKETING PLANNING IN HEALTHCARE INDUSTRY

Amaria, Bobeica Ana - In: Annals - Economy Series 2 (2013) April, pp. 102-108

marketing strategies and programs discussed in this paper follow the analysis of the 4Ps of Healthcare Marketing Services and …The purpose of this paper is to develop a perspective on what is important or critical to the discipline of healthcare … marketing by analyzing the marketing plan from the institutional (or organizational) perspective. This “salience issue” is …

Persistent link: https://www.econbiz.de/10010662963

Preventive health care information and social media : consumer preferences

Cangelosi, Joe; Damron, Terry; Ranelli, Ed - In: Health marketing quarterly 38 (2021) 4, pp. 270-286

Persistent link: https://www.econbiz.de/10012802275

Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews

Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245

Persistent link: https://www.econbiz.de/10012290947

BUILDING PATIENT LOYALTY USING ONLINE TOOLS

Laura, Popa Adela; Daniela, Vladoi Anca - In: Annals of Faculty of Economics 1 (2010) 1, pp. 766-771

The aim of the paper is to present the online tools used by private healthcare organizations in order to generate patient loyalty. The research emphases a comparative analyze between the Romanian and other European countries private healthcare organizations referring to online tools used by...

Persistent link: https://www.econbiz.de/10008787443

Patient empowerment : a cross-disease exploration of antecedents and consequences

Prigge, Jana-Kristin; Dietz, Beatrix; Homburg, Christian; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 375-386

Persistent link: https://www.econbiz.de/10011428874