//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Hybrid offerings"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Bundling strategy
5
Leistungsbündel
5
Beziehungsmarketing
4
Hybrid offerings
4
Relationship marketing
4
Servitization
4
Consumer behaviour
2
Customer integration
2
Customer value
2
Dienstleistung
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Konsumentenverhalten
2
Kundenintegration
2
Kundenwert
2
Services
2
Value in use
2
hybrid offerings
2
Absorption
1
Absorptive capacity
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Business model
1
Business-to-business marketing
1
Co-creation
1
Contract specificity
1
Controlling
1
Customer satisfaction
1
Customer success management
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Digitalisierung
1
Digitization
1
Erfolgsfaktor
1
Geschäftsmodell
1
Goods
1
Güter
1
Innovation performance
1
Inter-firm cooperation
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Kleinaltenkamp, Michael
2
Schaarschmidt, Mario
2
Arrigo, Elisa
1
Becerril-Arreola, Rafael
1
Behl, Abhishek
1
Borgh, Michel van der
1
El Kohli, D.
1
Evanschitzky, Heiner
1
Kamboj, Shampy
1
Matheus, Thomas
1
Nijssen, E. J.
1
Pereira, Vijay
1
Pogodayev, Sergiy Eugene
1
Prohl, Katherina
1
Prohl-Schwenke, Katharina
1
Rammal, Hussain
1
Sainidis, Eustathios
1
Sarmah, Bijoylaxmi
1
Seldin, Daniel
1
Sharma, Kirti
1
Srinivasan, Raji
1
Totzek, Dirk
1
Walsh, Gianfranco
1
Zhou, Chen
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of innovation management : IJIM
1
International marketing review
1
Journal of marketing
1
Journal of service research : JSR
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Absorptive capacity for innovation management control : empirical evidence from hybrid product-service bundles
Schaarschmidt, Mario
;
Sainidis, Eustathios
;
Matheus, Thomas
- In:
International journal of innovation management : IJIM
27
(
2023
)
6
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014500923
Saved in:
2
Customer involvement and servitization in
hybrid
offerings
: moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
3
Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Nijssen, E. J.
;
Borgh, Michel van der
;
Totzek, Dirk
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 60-71
Persistent link: https://www.econbiz.de/10013494036
Saved in:
4
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
5
Managing value in use in business markets
Prohl, Katherina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 563-580
Persistent link: https://www.econbiz.de/10012422355
Saved in:
6
Customer interaction and innovation in
hybrid
offerings
: investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
7
Service satisfaction-market share relationships in partnered
hybrid
offerings
Becerril-Arreola, Rafael
;
Zhou, Chen
;
Srinivasan, Raji
; …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 86-103
Persistent link: https://www.econbiz.de/10011749865
Saved in:
8
Marketing of works as a source of the new
hybrid
offerings
in widened marketing of goods, works and services
Pogodayev, Sergiy Eugene
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 638-648
Persistent link: https://www.econbiz.de/10010222177
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->