Castillo-Villar, Fernando Rey - In: Journal of Place Management and Development 9 (2016) 3, pp. 255-268
Purpose The purpose of this paper is to understand how future urban icons can effectively contribute to the development … of an authentic city brand linked to local identity. Urban icons have been one of the main tools of city branding to … dilemmas regarding the contemporary urban icons because these have been reproduced in a standardized way around the world …