The impact of the mere presence of social media share icons on product interest and valuation
Year of publication: |
2019
|
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Authors: | Townsend, Claudia ; Neal, David T. ; Morgan, Carter |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 245-254
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Subject: | Social media share icons | Public self-consciousness | Self-presentation | Product interest and valuation |
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