Cruz, Angela Gracia B.; Buchanan-Oliver, Margo - In: Qualitative Market Research: An International Journal 18 (2015) 4, pp. 442-458
Purpose – This paper aims to understand the elements of bridging practices enacted by Asian immigrant consumers and … intercultural adaptation. Third, in addition to the influence of acculturating agents on immigrant consumers (Askegaard et al …. , 2005; Peñaloza, 1994), this study demonstrates how immigrant consumers themselves can act as acculturating agents. …
