Prashar, Sanjeev; Parsad, Chandan; Vijay, T. Sai; … - In: International Journal of Strategic Decision Sciences (IJSDS) 9 (2018) 3, pp. 95-112
retail shopping environment and consumer impulse buying tendency encourage impulse buying positively. In addition, it is … found that store employees have no influence on impulse buying tendency among Indian shoppers. …