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Scarcity promotions and consumer aggressions : a theoretical framework
Harikrishnan P. K.
;
Dewani, Prem Prakash
;
Behl, Abhishek
- In:
Journal of global marketing
35
(
2022
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10013361615
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Scarcity promotions : customers' negative experiential journey
Harikrishnan P. K.
;
Dewani, Prem Prakash
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 161-188
Persistent link: https://www.econbiz.de/10012299491
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