Scarcity promotions and consumer aggressions : a theoretical framework
P.K. Harikrishnan, Prem Prakash Dewani and Abhishek Behl
| Year of publication: |
2022
|
|---|---|
| Authors: | Harikrishnan P. K. ; Dewani, Prem Prakash ; Behl, Abhishek |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 35.2022, 4, p. 306-323
|
| Subject: | equity restoration | instrumental aggression | negative emotions | perceived threat | powerlessness | Scarcity promotion | Konsumentenverhalten | Consumer behaviour | Emotion | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2021.2009609 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361615