Scarcity promotions : customers' negative experiential journey
Year of publication: |
2019
|
---|---|
Authors: | Harikrishnan P. K. ; Dewani, Prem Prakash |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 19.2019, 3/4, p. 161-188
|
Subject: | Scarcity promotion | Instrumental aggression | Equity restoration | Perceived threat | Negative emotions | Powerlessness | Konsumentenverhalten | Consumer behaviour | Emotion | Verkaufsförderung | Sales promotion |
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