Law, Derry; Wong, Christina; Yip, Joanne - In: European Journal of Marketing 46 (2012) 1/2, pp. 112-133
affective response by focusing on a function‐oriented product – intimate apparel. Design/methodology/approach – In this paper, a … different perspective on visual merchandising is offered through the different types of intimate apparel retailers (from fashion …‐oriented product – intimate apparel. The literature to date tends to focus on the interaction between individual visual merchandising …