Search Results - subject:"Kundenbindung"

Do e-government services affect Jordanian customer loyalty?

Alnaser, Ahmad Salih; Theep, Khaled Alshake; … - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 17-30

Persistent link: https://www.econbiz.de/10013277425

Product development and customer loyalty : the mediating role of visual branding

Kankam, George; Aryeetey, Henry Okai; Adubah, Daniel Ato - In: Journal of business and economic analysis : (JBEA) 5 (2022) 3, pp. 301-318

This paper brings to light the powerful connection of visual branding of a product leading to customer loyalty. Thus, the visual impact of a product from the concept level, early sketches to trademarked logos, complements of branding approach, or the final endorsement level. The study relied on...

Persistent link: https://www.econbiz.de/10014461494

The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty : the moderating role of consumer demographics

Manyanga, Wilbert; Makanyeza, Charles; Muranda, Zororo - In: Cogent business & management 9 (2022) 1, pp. 1-20

Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in enhancing customer loyalty in the banking sector. This study examines the moderators of the effect of customer experience, satisfaction and word-of-mouth intentions on customer loyalty. Data were collected...

Persistent link: https://www.econbiz.de/10014429818

Examining the interconnections between e-crm, customer experience, customer satisfaction and customer loyalty : a mediation approach

Mokha, Anupreet Kaur; Surya, Pushpender Kumar - In: Journal of electronic commerce in organizations : JECO 20 (2022) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10014306945

Das Fan-Prinzip : wie Sie aus Kunden wirklich Fans machen und wie Sie davon profitieren

Becker, Roman; Daschmann, Gregor - 2022 - 3., überarbeitete und erweiterte Auflage

Persistent link: https://www.econbiz.de/10012630780

Das Fan-Prinzip : wie Sie aus Kunden wirklich Fans machen und wie Sie davon profitieren

Becker, Roman; Daschmann, Gregor - 2022 - 3., überarbeitete und erweiterte Auflage

Was sind Fan-Kunden und was bedeutet Emotionale Kundenbindung? -- Der Fan-Indikator -- Der Wert des Fan-Kunden als … Kundenbindung -- Begründete Beispiele für Tops und Flops aus der Empirie -- Orchestrierung und Fokussierung als zentrale … Kundenbindung bedeutet Der Wert des Fan-Kunden als Wertschöpfungspartner und Botschafter Das Fan-Prinzip als Steuerungsinstrument im …

Persistent link: https://www.econbiz.de/10013361817

Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty

Soomro, Suhaib Ahmed; Ghaffar, Abdul; Zaidi, Syed … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 207-230

Persistent link: https://www.econbiz.de/10014511629

The influence of social presence on customer loyalty in emerging market retail industry : the mediating role of trust

Yeboah, Asiamah; Afrifa-Yamoah, Ebenezer - In: Journal of African business 25 (2024) 2, pp. 287-308

Persistent link: https://www.econbiz.de/10014513768

A meta-model of customer brand loyalty and its antecedents

Desveaud, Kathleen; Mandler, Timo; Eisend, Martin - In: Journal of business research : JBR 176 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014550337

Enhancing social media engagement by the hospitality industry : the power of customer experience dimensions

Gómez-Suárez, Mónica; Veloso, Mónica - In: Journal of vacation marketing 30 (2024) 2, pp. 311-326

Persistent link: https://www.econbiz.de/10014631946