Search Results - subject:"LOYALTY"

Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping

Machi, Lesedi; Nemavhidi, Phindulo; Chuchu, Tinashe; … - 2022

Persistent link: https://www.econbiz.de/10013407356

The effect of social media activities on brand loyalty for banks : the role of brand trust

Althuwaini, Sulaiman - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-10

loyalty in the banking sector. Based on an online survey of 252 users who follow banking services suppliers on social media … activities, namely customization, entertainment, and promotions, were reported to have the highest impact on trust and loyalty …. This study emphasizes the role of trust as mediating brand loyalty in social media marketing. The implications for …

Persistent link: https://www.econbiz.de/10013470237

Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569

Analyzing the effect of one-stop shopping on purchase intention in-commerce

Ertemel, Adnan Veysel Veysel; Civelek, Mustafa Emre - In: International journal of information systems in the … 14 (2022) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10014291808

Examining the interconnections between e-crm, customer experience, customer satisfaction and customer loyalty : a mediation approach

Mokha, Anupreet Kaur; Surya, Pushpender Kumar - In: Journal of electronic commerce in organizations : JECO 20 (2022) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10014306945

How market orientation impacts customer's brand loyalty and buying decisions

Serra, Elizabeth; Magalhães, Mariana de; Silva, Rui; … - In: Journal of risk and financial management : JRFM 15 (2022) 8, pp. 1-14

promote and increase loyalty to their private labels. This can be important in efforts to differentiate themselves from their … competition. The focus of this study is to understand how these factors impact the loyalty of customer purchase decisions, through … loyalty. An online survey was conducted with a sample of 2900 consumers in Portugal and Spain. This study analyzed two …

Persistent link: https://www.econbiz.de/10013380513

The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty

Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin; … - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 64-81

Persistent link: https://www.econbiz.de/10013163680

Mobile bank applications : antecedents and consequences of young bank customer loyalty

Nourallah, Mustafa - In: International journal of management practice : IJMP 15 (2022) 1, pp. 131-149

Persistent link: https://www.econbiz.de/10012800132

The impact of brand communities on public and private brand loyalty : a field study in professional sports

Mills, Mark; Oghazi, Pejvak; Hultman, Magnus; … - In: Journal of business research : JBR 144 (2022), pp. 1077-1086

Persistent link: https://www.econbiz.de/10013185078

Uncovering the relationship between revenue management and hotel loyalty programs

Lentz, Melissa; Berezan, Orie; Raab, Carola - In: Journal of revenue and pricing management 21 (2022) 3, pp. 306-320

Persistent link: https://www.econbiz.de/10013258162