value (PV). PV in turn has effects on customer satisfaction and the latter influences loyalty. Conversely, both customer … institutions should design strategies to manage efficiently channel efforts to improve the consumer satisfaction and its loyalty …

The objective of this study is to examine the structural relationship between e-service quality, e-satisfaction, and e-loyalty …. The e-customer satisfaction and e-customer loyalty are independent variables. The study was conducted on 400 Indians and …-SEM technique. The study found overall significant positive relationship between e-service quality, e-satisfaction, and e-loyalty …

The article focused on customer loyalty and examined the factors that influence end-users' loyalty and attitudes … chosen to measure customer loyalty towards domestic medication manufacturers. The result of our study showed the role of … trust as a critical driver of customer loyalty in the pharmaceutical market, with a specific focus on the case of Kazakhstan …

Building and maintaining brand loyalty is crucial for every organisation in such competitive business environment and … organisations in the hospitality industry are not spared. Hotels have made many efforts on branding to gain brand loyalty from their … loyalty in the hospitality industry in Zimbabwe, with age as a moderator. Data was gathered from 223 hotel customers using a …