Search Results - subject:"LOYALTY"

Empowering the workplace: a commitment cohesion exercise

King, Albert S. - In: Career Development International 1 (1996) 7, pp. 5-11

of loyalty, values and organizational commitment. Three conditions, i.e. loyalty, values and commitment, influence … exercise supports the notion of a stepwise movement from loyalty to value congruence (or agreement) to organizational …

Persistent link: https://www.econbiz.de/10014693736

Budget fusion: a profitable synergy of systems and people investment

Paich, Milo R. - In: Industrial and Commercial Training 28 (1996) 1, pp. 26-28

Argues that many performance improvement programmes can be evaluated in the light of expected gains in customer retention, which in turn will improve profits. Customer service transactions involve people who are supported by computers. Therefore, a performance improvement strategy will consider...

Persistent link: https://www.econbiz.de/10014755854

Customer information systems and competitive advantage: a case study of a top ten building society

Dawes, Jillian; Worthington, Steve - In: International Journal of Bank Marketing 14 (1996) 4, pp. 36-44

The harsh market environment has led to fierce levels of competition within the personal financial services sector, where banks, building societies and other providers of financial services have been criticized for offering sophisticated consumers undifferentiated products. With customer...

Persistent link: https://www.econbiz.de/10014760249

Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence

Agrawal, Deepak - In: Marketing Science 15 (1996) 1, pp. 86-108

and so is the strength of their loyalty to their favorite brand. The loyal consumers of the brand with stronger loyalty … firm is likely to react as a function of their own decisions. Advertising directly affects the strength of loyalty a … consumer has for the favorite brand. If the favorite brand advertises, the loyalty strength increases but if the rival brand …

Persistent link: https://www.econbiz.de/10008788331

Defensive marketing’s use of post‐purchase telecommunications to create competitive advantages: a strategic analysis

Eric Boyd, D. - In: Journal of Consumer Marketing 13 (1996) 1, pp. 26-34

Considers the impact of defensive marketing on a firm’s competitive ability in the marketplace. Examines telecommunications as an important means through which many companies are creating several competitive advantages for themselves through a defensive marketing strategy. Defines defensive...

Persistent link: https://www.econbiz.de/10014849136

From brand values to customer value

Christopher, Martin - In: Journal of Marketing Practice: Applied Marketing Science 2 (1996) 1, pp. 55-66

Many commentators have recently questioned the validity of the traditional precepts on which the marketing concept is based, and have suggested that marketing has failed to deliver its long promised prize in the form of sustainable competitive advantage. Suggests that the need for marketing...

Persistent link: https://www.econbiz.de/10014889282

Brand‐specific heterogeneity and market‐level brand switching

Trivedi, Minakshi; Morgan, Michael S. - In: Journal of Product & Brand Management 5 (1996) 1, pp. 29-39

Provides a new way to look at competitive brand strategy through analysis of switching, where the only data required are market‐level brand‐switching matrices. The parameters indicate, for each brand, the degree to which it insulates itself from competition. Shows empirically that this...

Persistent link: https://www.econbiz.de/10014896452

Coping with one’s boss: showing loyalty to your boss

Knippen, Jay T.; Thad B. Green, Jay - In: Managerial Auditing Journal 11 (1996) 6, pp. 42-44

Argues that very few people know how to show loyalty to their boss in the workplace, yet loyalty is often valued more … highly than performance. Sets out basic steps on how to show loyalty and uses brief conversations as an example. …

Persistent link: https://www.econbiz.de/10014929536

Dual branding: how corporate names add value

Saunders, John; Guoqun, Fu - In: Marketing Intelligence & Planning 14 (1996) 7, pp. 29-34

model of brand loyalty that provides diagnostic data to support the management of brand loyal behaviour and customer equity …

Persistent link: https://www.econbiz.de/10014946555

Stakeholders — a consultant's view

Kippenberger, T - In: The Antidote 1 (1996) 2, pp. 10-11

create a self‐enforcing virtuous circle based on retaining customers' loyalty — which also requires the loyalty of employees …

Persistent link: https://www.econbiz.de/10015017910