Purpose – Logos are a critical component of brand aesthetics. Frequently companies redesign their logos, and many … redesigns result in more rounded logos. How do such redesigns affect consumers' brand attitudes? The purpose of this paper is to … combined to show that not all consumers view changes in brand elements such as logos similarly. Strongly committed consumers …

that managers can implement a global logo strategy, but they also can optimize logos for specific countries if desired. …

the names, symbols, logos, colours and rites or passage which the organisation uses to distinguish itself, its brands and …

This study looks at the visibility of logos during the televised broadcast of the 2006 Winter Olympic Games in Turin …, and television viewers' perceptions, recall and recognition of those logos. The results indicate that the number of brands … and logos perceived was far greater than actually existed, bringing into question the effectiveness of the Olympics …

cultures. Logos based on forms found in nature that were expressed in the divine proportion were most preferred, but for … artificially constructed logos, a 1:1 ratio was preferred. Research limitations/implications – A limited set of ratios were … considered. Further research could investigate different ratios and different logos. Practical implications – International brand …

Purpose – The intent of this article is to show why the use of Native American mascots, logos, and nicknames by sports …