Herstein, Ram; Berger, Ron - In: Journal of Business Strategy 34 (2013) 5, pp. 54-59
the “London model”) are discussed. Findings – The Barcelona model shows how a city can leverage its image, based on the … Olympic Games, to become more familiar to millions of potential tourists, and the London model shows how an entire country can …, and the London model shows how an entire country can also profit from the fact that its capital is hosting the Olympic …