Search Results - subject:"Loyalty"

Proactive walking and overbooking with class dependent walk-out costs

Liang, Shuwen; Anderson, Chris K. - In: The Cornell hospitality quarterly 64 (2023) 4, pp. 454-459

Persistent link: https://www.econbiz.de/10014381533

A qualitative comparative study of Japanese fashion brands via profiling young shoppers

Miao, Miao; Numata, Hideho; Ikeda, Kayo - In: International journal of retail and distribution management 51 (2023) 2, pp. 170-189

Persistent link: https://www.econbiz.de/10013552693

Differentiated premium membership mechanism in platform competition

Hu, Li; Du, Shaofu; Wang, Lei; Tang, Wenzhi - In: International journal of production research 61 (2023) 2, pp. 649-667

Persistent link: https://www.econbiz.de/10013531035

Generations and their preferences for loyalty program rewards in supermarket retailing

Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: Advances in National Brand and Private Label Marketing …, (pp. 57-64). 2023

Persistent link: https://www.econbiz.de/10014289837

Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model

Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692

Persistent link: https://www.econbiz.de/10014304946

An empirical analysis of the dimension of loyalty to determine customer retention for E-Commerce

Dwivedi, Sunita - In: Journal of creating value 9 (2023) 1, pp. 63-80

Persistent link: https://www.econbiz.de/10014581528

Consumer response to personalized price promotions for food products

Nguyen, Minh Thi Thuy - 2022

Persistent link: https://www.econbiz.de/10013187762

Is brand experience a good mediator? : an empirical study on ISP sector

Durmaz, Osman - 2022

Persistent link: https://www.econbiz.de/10012887922

Cross-Merchant Spillovers in Coalition Loyalty Programs

Ngwe, Donald; Els, Michael; Schwam, Daniel; Gupta, Sunil - 2022

Loyalty programs are a widely used marketing tool for firms seeking to improve outcomes ranging from customer retention … to data collection. In coalition loyalty programs, consumers can earn and spend points at any merchant within a network …. Merchants in a coalition loyalty program must anticipate the effects on their performance of further merchant entry into the …

Persistent link: https://www.econbiz.de/10014084785

Relationship between content marketing and brand loyalty of New-China-Chic brand based on nationalism

Chen, Xi; Xu, Jie - 2022

Persistent link: https://www.econbiz.de/10013429122