CHIRIMBU, Sebastian; BARBU-CHIRIMBU, Adina; RAŞCU … - In: Annals of Spiru Haret University, Economic Series 2 (2011) 3, pp. 99-104
This article examines the marketing of educational products and services based on theoretical premises of marketing as defined in the specialized literature; were also identified the main characteristics of the marketing process of the teacher-manager: knowledge, identification and initial...